About Our Company

Original Designs

We are proud to offer design services for custom jewelry. We have original Ocean Reef Club burgee jewelry as well as other custom designs. 


Jewelry Repair

Our shop uses the most modern equipment available which enables us to repair many things in-store, and have other options available for more advanced repairs. 

Custom and Brand Names

In addition to our custom, hand-crafted original pieces, we carry estate name brand pieces such as, Belair Timepieces, Charriol, Bulgari, David Yurman, Levian, and Tiffany & Co. 

Members of the Jewelers Board of Trade

GIA Graduate Gemologist

Dannels Jewelry was founded in 1972 in Key West by Mark and Debra Dannels as a small original jewelry shop with a few hand-crafted gold and silver pieces for sale. Ten years later they opened their shop in Ocean Reef and have remained on the Reef ever since. 

We offer custom designed jewelry as well as an extensive in-store selection of Gold and Silver jewelry and Belair Timepieces. If we don't have it, we can make it! 

Repair and Services

What We Offer

Watch Batteries

We offer watch battery service for many different brands as well as a great selection of new Belair watches. 



Offering in-store appraisals for all your jewelry.